{"id":11472,"date":"2019-01-25T20:33:30","date_gmt":"2019-01-25T20:33:30","guid":{"rendered":"http:\/\/www.alessandropasqual.it\/interview-with-nomisma-ceo-luca-dondi\/"},"modified":"2025-08-27T14:23:26","modified_gmt":"2025-08-27T14:23:26","slug":"interview-with-nomisma-ceo-luca-dondi","status":"publish","type":"post","link":"https:\/\/www.alessandropasqual.it\/en\/interview-with-nomisma-ceo-luca-dondi\/","title":{"rendered":"Interview with Nomisma CEO Luca Dondi"},"content":{"rendered":"\n<p>As soon as one hears about real estate agents, Carlo Verdone immediately springs to mind where in the film Grouse he plays a picturesque broker intent on trimming a hovel for a poor, naive maiden.<\/p>\n\n<p>Sadly, this scene will haunt our profession for centuries to come, going on to fuel the misconception that all real estate agents are professional barkers in suits.<\/p>\n\n<p><strong>But is this really the case?<\/strong><\/p>\n\n<div class=\"wp-block-ht-block-toc is-style-outline htoc htoc--position-wide toc-list-style-plain\" data-htoc-state=\"expanded\"><span class=\"htoc__title\"><span class=\"ht_toc_title\">Table of Contents<\/span><span class=\"htoc__toggle\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\"><g fill=\"#444\"><path d=\"M15 7H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1z\"><\/path><path d=\"M15 1H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1zM15 13H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1z\"><\/path><\/g><\/svg><\/span><\/span><div class=\"htoc__itemswrap\"><ul class=\"ht_toc_list\"><li class=\"\"><a href=\"#htoc-qual-la-reputazione-degli-agenti-immobiliari-in-italia\">What is the reputation of real estate agents in Italy?<\/a><\/li><li class=\"\"><a href=\"#htoc-un-bel-7-pieno\">A full 7!!!<\/a><\/li><\/ul><\/div><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"htoc-qual-la-reputazione-degli-agenti-immobiliari-in-italia\">What is the reputation of real estate agents in Italy?<\/h2>\n\n<p>This question was decided to be answered by the trade association of which I am a director <strong>(FIMAA).<\/strong><\/p>\n\n<p>And to do so, she turned to a very authoritative body when it comes to surveys, namely <strong>NOMISMA<\/strong>, which, thanks to its expertise and capabilities, conducted a series of interviews that yielded a very interesting and insightful result.<\/p>\n\n<p>Let's look at some of them:<\/p>\n\n<p>First, let's start with the qualities most sought after in a real estate agent by Italians:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"alignleft\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.alessandropasqual.it\/wp-content\/uploads\/2019\/01\/fig-1.png\" alt=\"\" class=\"wp-image-1009 lazyload\"\/><noscript><img decoding=\"async\" width=\"2515\" height=\"1387\" src=\"https:\/\/www.alessandropasqual.it\/wp-content\/uploads\/2019\/01\/fig-1.png\" alt=\"\" class=\"wp-image-1009 lazyload\" srcset=\"https:\/\/www.alessandropasqual.it\/wp-content\/uploads\/2019\/01\/fig-1.png 2515w, https:\/\/www.alessandropasqual.it\/wp-content\/uploads\/2019\/01\/fig-1-300x165.png 300w, https:\/\/www.alessandropasqual.it\/wp-content\/uploads\/2019\/01\/fig-1-1024x565.png 1024w, https:\/\/www.alessandropasqual.it\/wp-content\/uploads\/2019\/01\/fig-1-768x424.png 768w, https:\/\/www.alessandropasqual.it\/wp-content\/uploads\/2019\/01\/fig-1-1536x847.png 1536w, https:\/\/www.alessandropasqual.it\/wp-content\/uploads\/2019\/01\/fig-1-2048x1129.png 2048w\" sizes=\"(max-width: 2515px) 100vw, 2515px\" \/><\/noscript><\/figure>\n<\/div>\n<p><br\/>In the first place we find a demand for TRANSPARENCY understood as the need to make the parties aware of all known and knowable events related to a property ( an obligation reiterated several times by some cassation rulings moreover )<\/p>\n\n<p>In second place is the ability to properly appraise a property, a characteristic that is not always dependent on the will of a real estate agent but is considered important by those who need to sell or buy a home.<\/p>\n\n<p>In third place ( it will seem strange ) the availability to make appointments. Very often users find it difficult to schedule inspections with real estate agents who are unavailable or do not call back the home-seeking client. <\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Transparency and trust, these are the characteristics that a good A.I. must convey<\/p><\/blockquote>\n\n<p>Another survey that has been conducted is what are the reasons Italians use a real estate agent and what they hope to get as a service:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"alignleft\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.alessandropasqual.it\/wp-content\/uploads\/2019\/01\/fig-2.jpg\" alt=\"\" class=\"wp-image-1008 lazyload\"\/><noscript><img decoding=\"async\" width=\"2515\" height=\"1375\" src=\"https:\/\/www.alessandropasqual.it\/wp-content\/uploads\/2019\/01\/fig-2.jpg\" alt=\"\" class=\"wp-image-1008 lazyload\" srcset=\"https:\/\/www.alessandropasqual.it\/wp-content\/uploads\/2019\/01\/fig-2.jpg 2515w, https:\/\/www.alessandropasqual.it\/wp-content\/uploads\/2019\/01\/fig-2-300x164.jpg 300w, https:\/\/www.alessandropasqual.it\/wp-content\/uploads\/2019\/01\/fig-2-1024x560.jpg 1024w, https:\/\/www.alessandropasqual.it\/wp-content\/uploads\/2019\/01\/fig-2-768x420.jpg 768w, https:\/\/www.alessandropasqual.it\/wp-content\/uploads\/2019\/01\/fig-2-1536x840.jpg 1536w, https:\/\/www.alessandropasqual.it\/wp-content\/uploads\/2019\/01\/fig-2-2048x1120.jpg 2048w\" sizes=\"(max-width: 2515px) 100vw, 2515px\" \/><\/noscript><\/figure>\n<\/div>\n<p>The main need is to find a contact person who is able to simplify the paperwork by making the purchase or sale of a property as least traumatic as possible.<\/p>\n\n<p>The second is to be able to do it safely, that is, to avoid surprises or flaws after purchase ( this relates back to the need to check all documentation first )<\/p>\n\n<p>Third is the possibility of reducing the time frame of a transaction.<\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Ultimately, the Italian is looking for someone he can trust, and who can accompany him without surprises on the winding path leading to a purchase or sale.<\/p><\/blockquote>\n\n<p>So what is the Italians' liking for real estate agents?<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"alignleft\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.alessandropasqual.it\/wp-content\/uploads\/2019\/01\/fig-3.png\" alt=\"\" class=\"wp-image-1010 lazyload\"\/><noscript><img decoding=\"async\" width=\"1773\" height=\"636\" src=\"https:\/\/www.alessandropasqual.it\/wp-content\/uploads\/2019\/01\/fig-3.png\" alt=\"\" class=\"wp-image-1010 lazyload\" srcset=\"https:\/\/www.alessandropasqual.it\/wp-content\/uploads\/2019\/01\/fig-3.png 1773w, https:\/\/www.alessandropasqual.it\/wp-content\/uploads\/2019\/01\/fig-3-300x108.png 300w, https:\/\/www.alessandropasqual.it\/wp-content\/uploads\/2019\/01\/fig-3-1024x367.png 1024w, https:\/\/www.alessandropasqual.it\/wp-content\/uploads\/2019\/01\/fig-3-768x275.png 768w, https:\/\/www.alessandropasqual.it\/wp-content\/uploads\/2019\/01\/fig-3-1536x551.png 1536w\" sizes=\"(max-width: 1773px) 100vw, 1773px\" \/><\/noscript><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"htoc-un-bel-7-pieno\">A full 7!!!<\/h2>\n\n<p>On the occasion of the presentation of this survey, I had the opportunity to interview Nomisma CEO <strong>Luca Dondi<\/strong>.<\/p>\n\n<p>Here is the video!<\/p>\n\n<p>Want to download the whole survey? <a href=\"https:\/\/www.alessandropasqual.it\/wp-content\/uploads\/2019\/01\/Nomisma-per-FIMAA-Il-ruolo-dellagente-immobiliare_20180625.pdf\">Click here<\/a> to download it.  <\/p>\n\n<p><iframe class=\"lazyload\" data-src=\"https:\/\/www.youtube.com\/embed\/6DXU0iJl1dg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As soon as one hears about real estate agents, Carlo Verdone immediately springs to mind where in the film Grouse he plays a picturesque broker intent on trimming a hovel for a poor, naive maiden. Sadly, this scene will haunt our profession for centuries to come, going on to fuel the misconception that all real [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7798,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[254],"tags":[360,362,363,361,364],"class_list":["post-11472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-fimaa-en","tag-luca-dondi-en","tag-nomisma-en","tag-real-estate-agents","tag-survey"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.alessandropasqual.it\/en\/wp-json\/wp\/v2\/posts\/11472","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.alessandropasqual.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.alessandropasqual.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.alessandropasqual.it\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.alessandropasqual.it\/en\/wp-json\/wp\/v2\/comments?post=11472"}],"version-history":[{"count":1,"href":"https:\/\/www.alessandropasqual.it\/en\/wp-json\/wp\/v2\/posts\/11472\/revisions"}],"predecessor-version":[{"id":11473,"href":"https:\/\/www.alessandropasqual.it\/en\/wp-json\/wp\/v2\/posts\/11472\/revisions\/11473"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.alessandropasqual.it\/en\/wp-json\/wp\/v2\/media\/7798"}],"wp:attachment":[{"href":"https:\/\/www.alessandropasqual.it\/en\/wp-json\/wp\/v2\/media?parent=11472"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.alessandropasqual.it\/en\/wp-json\/wp\/v2\/categories?post=11472"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.alessandropasqual.it\/en\/wp-json\/wp\/v2\/tags?post=11472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}