Let's face it:
we have been filling our mouths for the past 5 years about MLS collaboration, network among real estate agencies, microgrids etc etc
But had it not been for the transaction collapse that occurred at the turn of 2009/2013, we real estate agents would probably have stayed nice and pretty tending our own little garden.
So what does it mean to network?
What does collaboration between real estate agencies mean?
In my opinion it means sacrifice:
- Sacrifice, because 50% of the potential revenue from a sale is given up.
- Sacrifice, because you have to accept rules that involve extra work that maybe you would gladly do without.
- Sacrifice, because you have to accept and endure the ways of other colleagues, who you don't always like.
- Sacrifice, because what you would do in a given amount of time by directly managing the 2 parts, takes up twice if not three times what you would normally take
then what is the reason for some real estate agents to cooperate with each other?
It is the willingness to sacrifice oneself for the greater good.
The customer's
Who, if not the customer ( seller or buyer ) would benefit from this practice?
It is when a real estate consultant puts his or her client's interests before his or her own that he or she becomes an excellent practitioner in the industry.
And we are talking about excellence in this article, because I am telling you about a "special" network of real estate agencies, in the distant and reserved Trieste. It has always been a contested, border city and precisely for this reason little in the spotlight.
Yet it is precisely in this provincial capital that the first "real estate business network" has developed, a recent legal form established by public deed from the notary, in which 60 of the approximately 85 real estate agencies in the Trieste area have signed a cooperation agreement at a notary 's office that includes regulations with precise conditions for working in the group (documentation to be shown, exclusive assignment, mandatory commissions...).
a common MLS network like in so many other cities in Italy, you might say, there's actually more...
this particular legal form of aggregation, is a real company formed by companies, where each individual real estate agency is a partner and works to bring its contribution.
Just imagine the power of 60 agencies holding almost all of the real estate market in a city with a population of about 200,000.
Shared advertising initiatives, awareness campaigns toward brokerage, management of major real estate developments, and so on...
what for many is a utopia, for the immobilitrieste.it group is already a reality.
Like any self-respecting sharing network there is an internal "jurisdiction" body and since there is internal accounting, there is an auditor who oversees the flow of money circulating.
Here, cooperation is not only a "moral" commitment but a commitment signed before a public official, which also has legal value. Here, in this border town, the group was born first and then the means to make it work effectively.
If this is the first time you are hearing about sharing and MLSs, whether you are a real estate agent or an individual who is getting a feel for how the real estate market works, my advice is to watch this short video, where everything I have just told you is summarized:
