I'll tell you the honest truth: in the more than 10 years that I've been doing this business, I have yet to understand why when it comes to housing, people are so unobservant about service.
If we are talking about selling the used car, we do everything to make it appealing, description full of details, photos of the car just washed and cleaned, all possible arrangements to maximize the result. If we choose a B&b for a short stay out of town, we opt for the one with the most positive reviews, attractive photographs, and amenities that appeal to us.
If we talk about houses instead?
When it comes to spending (or earning) hundreds of thousands, making the biggest and most important investment of our lives, we rely on chance, hearsay, or the friend of the brat.
Whether you are selling a house or you have to buy it, if this is done through a real estate agent the product you need to evaluate is not exclusively the property, but the service you are offered to conclude the purchase.
The whole stage of finding information in order to evaluate and choose the type of service, which usually fall within the 5 steps of every customer's buying process, is completely skipped.
If we have to buy a washing machine arrived at the store we know all the types of washing and consumption of each model including the maximum spin numbers of the spin cycle, but if we have to buy a house we find ourselves at the mercy of events, trusting that our interlocutor is a reliable person.
In 2021, few real estate agents have realized the need to invest in communicating about their work more than about their properties. Informing one's potential clientele about what to expect when they want to buy or sell a home is the duty of every broker in the industry. Having an aware client should be a priority (for me it is) to create a trusting relationship that goes beyond the single "one shot" transaction.
What can you do to be an aware customer?
Nothing more than what you do when you have to make any other purchase-related decision! Research, read, compare and investigate who is the right contact person for your need! Don't rely on chance be like Bill!🙂
