What is home staging?
That is the question you will find answered in this article...
Selling a home today can seem really tough-the housing market has changed dramatically, and people have a very different lifestyle than they did 10 or 15 years ago. Buyers are looking for move-in ready homes: immaculately clean and with a sleek look that matches current trends in home design. Most importantly, if they can, they prefer to avoid the hassle of renovating a home!
Therefore, it is difficult to sell houses that look outdated and cluttered.
To quickly resolve the critical issues and defects that many properties today, especially those of a certain age, have, we are helped by a business named Home Staging (home = house, staging = staging).
This trade, which has existed in America for more than 20 years now, is a marketing technique specifically for real estate that involves enhancing the value of spaces by improving their image in order to promote their sale in the shortest time and at the best price.
Basically through quick, simple and inexpensive remedies you have the opportunity to completely change the appearance of the property and its perceived value.
To give an idea of how limited the interventions are, suffice it to say that most of them are small measures, foremost among them being the freshening up of interior spaces through painting and thorough cleaning of spaces.
Depending on the case, it may be necessary to depersonalize the interior and exterior environments if the property is furnished and inhabited, removing superfluous furniture in addition to personal effects.
If, on the other hand, the property is completely empty, it is fitted out after carrying out a target study on the possible buyer, making the most of the features and potential that the property already possesses to make it as attractive as possible.
Clearly, then, we are far from a renovation or interior design project. Instead, somewhat like product packaging, home staging aims to best present the home product to the public. The better the "packaging" of the property the faster it will sell.
When intervening on a house for sale everything must be done with a specific purpose: to help buyers make the right emotional connection that will make them fall in love with the house.
The power of home staging is just that: allowing buyers to visualize what the house might look like once they move in.
For this reason, completely empty apartments and houses should be avoided at all costs. The client must be able to imagine the actual size of the rooms and clearly perceive the usefulness of the spaces. Most people unfortunately are unable to imagine a possible distribution without furniture! Therefore, proper staging helps to keep furniture and space in perfect balance so that the house is pleasant and designed to be habitable right away.
This is concluded by taking professional interior photographs to make the property stand out among real estate listings.
More visibility means more views, more chances of contact from the ad, more requests for visits and consequently more sales opportunities!
The results are tangible, according to research by theNational Association of Home Staging Lovers from an average stay of 225 days on the market for undeveloped Italian properties to an average stay of 54 days on the market for properties curated with a home staging service. With an average discount of 4 percent instead of 13 percent (national average without home staging).
Now that you have read the whole article I offer you this clear and explanatory video made by real estate agent Andrea D'angelo
Happy viewing and thank you for your time!!!
Written by Arch. Alessia Perlini
